Aside from wedding photography, one of my other favorite genre of photography are lifestyle and branding photography for small to large business owners. I like to create more of a relaxed and lifestyle feel to my images and always curate/direct (posing, direction, aesthetics) the shoot so that it reflects the clients brand and business. In this video, I share with you some tips and tricks on how I create, curate, and produce branding and lifestyle images for all my business clients. If you stick around to the end, I also share the behind-the-scenes of one of my most recent branding and lifestyle sessions. To view the final products delivered to my client, click on the following link:
Download the ‘Identify Your Clients Brand/Business’ worksheet here:
This should help you to create and curate the images of your client to reflect who they are as a business owner and what they offer.
Here are the topics I cover:
0:35: What is lifestyle branding photography?
1:20: Tip #1: Do the research. Understand who your client is as a business and brand.
2:03: Tip #2: Find the right location tailored to your clients brand
2:24: Tip #3: Cover the baseline–take the professional headshots as well as lifestyle photos
2:36: Tip #4: Incorporate their business, personality, brand into the photos
2:56: Tip #5: How to frame the images
3:47: Behind-the-scenes of a lifestyle and branding photography session
Equipment I used for this photo session:
Camera Body Canon 5D Mk IV :
50mm F1.2L Prime lens:
100mm F2.8L Macro Lens:
24mm F1.4L Prime Lens:
35mm F1.4L Prime Lens:
Website:
Instagram:
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Comments
44 responses to “How to Photograph a Lifestyle and Branding Portrait Session”
great content, keep going!
This is really a great video but I just think u needed to have shown us the pictures u took of the Lady
Beautiful photo session. What kind of camera are you using? 🥰
Very helpful!
Absolutely great and informative… but geez I hate the “I love coffee” genre… sorry it’s just me.
Very helpful. It might have been more useful to me to see more of the images that you and your client selected as the most useful, and less footage of you shooting.
This was SO helpful as a photographer! Thank you for taking the time to share this! Love, love, love your content 🥰
would love to have seen the images.
Oh, I forgot – I would have been very helpful to hear what aperture you sued + to see some of the final images 🙌🏼
Very helpful – great video 😊 If you consider making a part 2 it would be very interesting and valuable to see how yo could also include other locations 🙏🏻
May I ask what lens you typically use for these shots?
Tus vídeos me han ayudado bastante, ojalá subieras más 😢…cuidate, saludos desde Panamá 🙋🏻♀
Totally unrelated, but girl that lipstick looks amazing on you!
Thank you. I'm a real estate photographer trying to add this to my repertoire. Are you using any flash with this shots or just ambient lighting?
This was a great video with a lot of helpful suggestions. I want to see more. LOL
Hold up. I saw the whole video and saw the whole shoot and you didn’t upload the resulting photos??? I even gave this video a thumbs up… you can’t leave us hanging like that. It’s like the projector breaking at a movie theater right before the end of the flick. We need closure!!!
Wow you’re so good at giving directions! takes notes
How much do you charge for a lifestyle branding session?
Love your approach – (especially shooting another photographer.).. I went to the gallery as well – LOVE your style….
Great video with lots of useful info, and you did a great job for your client. Her personality and brand really comes through!
Thank you!
What cannon lens is that?
What settings did you use in your camera to get all of this sharp and in focus? Looks great.
Best photo-shoot summary ever. Thank you!
Love It! Thank you for the ideas!
Hi! The link doesn't open
This is great, thank you so much for sharing. I'd love to view the 'Identify Your Clients Brand/Business' worksheet but the link no longer seems to work.
The shoot looked interesting. I wish the final photos were included in this video. sigh
Doing your research and asking questions is SO important!
How many photos do you deliver? 🙂 I’m photographing a macrame artist today!
Thanks!
This was so incredibly awesome to watch!! You're effortless in front of the camera! Your content is clear and to the point AND it's so great to see behind the curtain! 😀
I now have a reference..you are becoming my obsession. Greetings from Indonesia!
Nice
What plant is that? So lovely. Thank you for the detailed behind the scenes 😁
That was great.
i wish you were on the east coast, i wish i could work with you
you deserve thousands more subscribers!!
This was so interesting and helpful. Subbed 🙂 I would love a further video on this topic. After your client fills put your mini questionnaire linked in your bio, how you go about planning the shoot / props etc. I have such imposter syndrome and am afraid to go out of my comfort zone from normal couples shoots etc. This was genuinely so helpful and made me feel like I could do it.
but what playlist were you playing while you were shooting though because zayum
I absolutely love this ! Thank you ✨
Thank you so much for sharing this video and the final images!! Awesome work 🙂
I really enjoyed watching the video. Any chance I can see some of the finished photos?
I really enjoyed watching the video. Any chance I can see some of the finished photos?
Nice video. Beautiful model.